My campaign: To capture the core story in the most compelling copy possible that produces consistent and continuous engagement and impact for marketers, creators, and companies of all shapes and sizes in the fields of arts & entertainment, women’s health & empowerment, B2B, and financial tech.
See below for samples of my work, then contact me to discuss your specific project and get a quote.
Tough Cookie Self-Defense
Founder + Main Writer
Educational materials and trainings on how to assess, prevent and defend against all types of real-world threats and attacks, plus articles highlighting strong women icons who embody the Tough Cookie model and mindset.
The Productive Artist Blog
Founder + Main Writer
Articles offering tips, tricks, and tools for budding creative entrepreneurs and freelancers to improve their productivity, create the deep structure they need for deeper creativity, and achieve the level of success and fulfillment they envision.
The Flex Company
Sr Content Strategist + Copywriter
Revised email marketing funnels & copy with A/B testing, website copy & layout, and a revamped product informational insert booklet with copy & design, all as implementation phases of a new overarching company content strategy.
The Writes Of Passage
Diary-style posts recounting the author’s personal journey questioning her corporate career and lifestyle, taking time for soul-searching and self-assessment to find her own answers, and ultimately discovering a bold new calling in the world of freelance.
TEDxNewYork Marketing Outreach
Strategist + Writer
Drove email and newsletter outreach via MailChimp to new target segments and groups in an effort to increase event awareness and ticket sales for a broader, more diverse audience that exemplified the cross-disciplinary and cross-cultural mix of the event’s topics and of New York City itself.
Money + Tech News Broadcasts
Producer + Lead Writer
Led a team of writers in composing and editing daily and weekly news broadcasts to capture the most current and pressing news updates in the sectors of finance and tech.
Composed and revised copy for client’s online ad campaigns to improve their performance and ROI with best practices and strategies for their specific brand and products on the AdWords platform.